Content Management System
The current explosion in eCommerce has highlighted the advantages of and excellent Content Management System (CMS) like Sitecore.
For businesses that consider their website and their customers who contact them online to be an integral part of their business, using a content management system is only logical. It will allow those businesses to provide a seamless, high quality online experience that open source or low-end solutions simply can't provide.
For many of our customers, their website is a strategic part of their business. The added security and performance features of a CMS allow these businesses to focus the website and the usability features that make the customer experience truly superior.
By giving developers and content providers a simple to use and intuitive system, a CMS allows the marketing department or the sales department to create website content and design elements of the site. These professionals understand the customers and their needs better than developers or IT departments. With a CMS, the control goes to the people with the ideas, not only to the people with the programming expertise
20 Ways a Company can Retain Website Visitors
A company’s website plays an important role today. Companies today have an active strategy to attract customers to their website. A company often spends vital resources to maintain a professional website. It is common for a company today spend resources to market its website. It is hence important for a company to ensure visitors remain on the website long enough to generate sales or leads for the business.
A conversion rate refers to the percentage of visitors who take or complete a desired action on a company’s website. A company often uses conversion rate to measure the performance of its website. It is not standardised and it varies from company to company. It can include anything from a direct sale on website, lead, customer enquiry or online registration. Achieving a higher conversion rate is one of the key objectives of an effective website strategy. Retaining visitors on the website for longer has a direct impact on conversion rates. The longer visitors stay on the website the greater the chances of conversion.
Keyword Exercises for SEO
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.
Over 80% of consumers hot on the trail of a product or service have a higher propensity of clicking the top 3 search results when presented with the top 10 websites for their query. If a user has to scroll below the fold the click through numbers taper down to the remaining percentages.
However, depending on factors such as:
1) the competition for the phrase
2) the relevance to the searchers intent and
3) the emotional click-triggers from the snippet/description in the search result (and how sticky it is) impact who gets the click.
Obviously, the more keywords that encroach on a topic, the higher percentage for conversion you have from those topics, when each of the pages becomes buoyant after gaining some authority in search engines (typically 2-4 months).
Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?
One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you'll be requested to "fill up the pipe" by ramping up volume (and spend) for the short term. Unfortunately, trying to jockey between the two is a recipe for long-term frustration and compromised results.
This may seem trivial to many, especially at the outset of a campaign when everything is new, shiny, and exciting. But as I and my clients have learned, as a campaign matures -- and you are looking to improve upon current and past results -- that lingering question once again rears its head. ROI or volume? It's very hard to run disciplined, scientific campaign tests and optimizations if that question isn't clearly answered and adhered to.
Every Cloud… Search Industry Opportunities Caused By Credit Crunch
At the moment doom and gloom seems to surround the economy, whether or not search marketing budgets are going to fall remains to be seen though.
photo credit: Reenie-Just Reenie
We’ve had a few clients get more pragmatic with their spend; but generally it doesn’t seem as bad as everyone feared. Though that could easily change.
But ...
The Optimization Process
SEO is a combination of distinct processes designed to improve search engine placement for your website, but what does that really mean when you break it down to performance and performance benchmarks?
Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining the appropriate keywords and ...
Finding the Right SEO Company for the Best SEO Services
Search engine optimization otherwise known as SEO, is comprised of multiple disciplines. Each has its roots in improving a websites performance by streamlining facets ranging from site and information architecture, content, internal / external links, the programming platform / code selection, site analytics and the hosting environment.
Each facet holds a holistic piece of the puzzle ...
