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If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on the internet are becoming more particular – they don’t want to comb through so many results. Many know that ...

“Follow me on Twitter!” “I’ll add you on Facebook!” “Hey, we are Orkut friends!” “I’ll subscribe to your RSS feed right away!” You will agree, these are some of the most touted phrases that we use when we “network”. However, this is not the way the journey had begun. The transformation from toys to tools was a revolution that brought out a whole new “Social Economy” in “Social Networks”. Emotions have been ...

Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion. There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that ...

My previous article involved the discussion of certain basic aspects that need to be kept in mind while you are optimizing your website to be ranked higher in the Google search pages. I discussed about title tags, description meta tags and proper framing of the URLs. So, in this post, I will continue from where I had left off and will discuss few more points in this regard. Content should be proper and of high quality: Websites having good ...

This is an old post that I found in the depth of my documents, while the test is old I certainly think the point of the article remains Ages ago Aaron Wall made a short post promoting a friends online web tool. In the post Aaron suggested, given Page Rank’s infrequent updates and old data that the date Google last cached your site was a better indication of how much Google “trusted” your site than the green strip in the Google ...

There’s no avoiding how fundamental keyword research is to the natural search marketing process. Without it how will you know if your site is sending the right relevance signals to search engines? Without them how will you measure your performance? (Admittedly ranking reports are rapidly becoming less and less relevant though they still have a place in most clients KPIs) How will you know you’re looking at the right competitors when carrying ...

There are some things that really work in tandem withSEO there are other components that just scratch the surface when it comes to overall effectiveness. We know that timing and layers all play their role, but knowing when to do something and how are the true qualifications of developing results that transcend just being a part that ultimately serve the whole. Building and leveraging website authority is on of such things which is why we ...