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A Beginner’s Guide to Pay ...*

Posted by Manish Pandey on Oct 01, 2008
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Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...

RealScoop Tells You When ...*

Posted by Don Reisinger on Sep 28, 2008
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Have you ever wanted to know when politicians are lying? A startup called RealScoop thinks it can nail it down for you in real-time with the help of voice analysis technology that it claims, is used widely in law enforcement and fraud prevention. Dubbed the Believability Meter, RealScoop’s analysis technology analyzes over 100 vocal elements of the human voice and performs over 1,000 calculations per second to find out if a politician or ...

Politics Never Smelled So ...*

Posted by By Saul Hansell on Sep 25, 2008
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If Senators John McCain and Barack Obama actually do debate Friday night, you will be able to watch what thousands of viewers think of their verbal sparring almost as they talk. Twitter, the service that lets techno-hipsters broadcast their thoughts in 140-character bursts, is setting up a special politics page to make it easy to tune into the chatter. At midnight Thursday, the company is launching election.twitter.com, the first specialized ...

Solid SEO Starts With A Solid ...*

Posted by Aaron Wall on Sep 25, 2008
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Bob Massa, one of the original SEOs (though I don't think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility." The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. ...

Does self-linking really ...*

Posted by John Brandon on Aug 27, 2008
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Last week, Tim O'Reilly posted about self-linking as a journalistic practice, where one article on the Web refers to another story at the same site instead of an external link. For example, at BusinessWeek.com, a new feature article may link phrases and terms to other articles at Business Week for more explanation. O'Reilly calls this a taxing proposition - he's saying the benefit of the Web is that it's an amalgamation of ideas, and that weak ...