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Tag Archive for ‘phrases’ rss

A Beginner’s Guide to Pay Per Click (PPC) Advertising

by on Oct 01, 2008 (0) Comments

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.

RealScoop Tells You When Politicians And Celebrities Are Lying

by on Sep 28, 2008 (0) Comments

RealScoop

Have you ever wanted to know when politicians are lying? A startup called RealScoop thinks it can nail it down for you in real-time with the help of voice analysis technology that it claims, is used widely in law enforcement and fraud prevention.

Dubbed the Believability Meter, RealScoop’s analysis technology analyzes over 100 vocal elements of the human voice and performs over 1,000 calculations per second to find out if a politician or celebrity is telling the truth.

The site itself features a bunch of videos collected from outside sources that are played in its own player. The player features a meter that changes dynamically as it analyzes what’s being said. If it believes the person is lying, the meter turns red and moves towards the “highly questionable” area. If it believes the person is telling the truth, the meter stays green and in the “believable” section.

Politics Never Smelled So Tweet

by on Sep 25, 2008 (0) Comments

If Senators John McCain and Barack Obama actually do debate Friday night, you will be able to watch what thousands of viewers think of their verbal sparring almost as they talk. Twitter, the service that lets techno-hipsters broadcast their thoughts in 140-character bursts, is setting up a special politics page to make it easy to tune into the chatter.

At midnight Thursday, the company is launching election.twitter.com, the first specialized section of its site. Like Twitter’s main service, it is dominated by a big white box. But instead of typing an answer to What are you doing? the election site asks, What do you think?

Solid SEO Starts With A Solid Business Model

by on Sep 25, 2008 (0) Comments

Bob Massa, one of the original SEOs (though I don’t think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like “traffic without conversions is the epitome of futility.”

The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. That abundance of new publishers makes it easy for established authors to build links by re-spinning old phrases with new definitions, but if those links don’t create profit what is the point?

There’s no such thing as a free lunch

Looking back a few years, I can see that I was a bit economically challenged. I tried helping many people for free… but then some of those people I helped for free could never get enough, plus when something is free many people simply do not respect it. I remember my wife reading a book about self-made Internet and info-based product millionaires, and coming across a guy who in the past valued my time at nothing, always reminding me of how poor he was (though never reminding me that he is economical with the truth!)

Does self-linking really degrade the Web?

by on Aug 27, 2008 (0) Comments

Last week, Tim O’Reilly posted about self-linking as a journalistic practice, where one article on the Web refers to another story at the same site instead of an external link. For example, at BusinessWeek.com, a new feature article may link phrases and terms to other articles at Business Week for more explanation.

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