Posted by Manish Pandey on Oct 01, 2008
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...
Posted by Galen DeYoung on Sep 24, 2008
B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.
Watch the lingo
Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic ...
Posted by Tom_C on Sep 23, 2008
Posted by Tom_C
I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn't touch on any of the SEO failings of these companies. Kevin's Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here's my review of the ...
Posted by Eloi on Sep 19, 2008
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.
Google ...
Posted by Akshay Sura on Sep 15, 2008
With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition.
The Microsoft adCenter service allows business organizations to ...
Posted by Jeffrey Smith on Sep 07, 2008
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why?
To answer this, finding out where you are at in the game (fledgling, seasoned or just getting warmed up) and what tactics are already in play is the first step. The next step is to ...
Posted by randfish on Aug 25, 2008
This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like "SEO" or "Search Engine Optimization," ...
