At the moment doom and gloom seems to surround the economy, whether or not search marketing budgets are going to fall remains to be seen though.
photo credit: Reenie-Just Reenie
We’ve had a few clients get more pragmatic with their spend; but generally it doesn’t seem as bad as everyone feared. Though that could easily change.
But [...]
Tag Archive for ‘PPC’ 
Every Cloud… Search Industry Opportunities Caused By Credit Crunch
The Adwords Quirk That Can Ruin Reports
Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where people have come from how much they paid to get there and what they done (bought something , contacted you etc). They key to establishing [...]
How to do Negative Keyword Research (Part 2)
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative keywords to be as precise as possible with your targeting. There are more advanced things you can do with negatives, and some ways you can [...]
How to do Negative Keyword Research (Part 1)
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you [...]