So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations? Jason Falls of Social Media Explorer gives some relevant tips that are useful [...]
Tag Archive for ‘process’ 
IPhone App Development
Developing apps for the iPhone can be fun and entertaining, but more importantly, it can be profitable for your businesses.
iPhone owners are a desirable demographic for any business, but technology ones in particular. These customers like to see themselves as unique and creative, and they are generally early adopters.
If you can create a clever, functional or fun app for the iPhone, either free or paid, and connect it organically with your company and your company name or logo, then you will have a great match that will build not only your brand and brand loyalty, but will connect you to the iPhone community.
If you don’t have the expertise or understanding of development but want to reach the iPhone market, come to Webdatamation with an idea for an iPhone app, and let us take it from there.
Apple is a proprietary company, and all apps for the iPhone are sold in the Apple Apps Store. You can offer an app for free, or you can charge for it. There is no charge to you if you offer the app for free, and if you charge, then Apple keeps 30 percent of the sales price and you keep 70 percent.
There’s another possibility as well – give away a stripped down version for free, then charge a fee for a more developed, feature filled version.
Latent Symantec Indexing
In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being [...]
SEO: TRICKS OF THE TRADE
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
Website Visitor Conversion in a B2B Environment
Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida. Several times a year, their team brings a hundred or so marketers through the 2-day workshop. The material is similar to that of their free Wednesday web clinics but in a much more intense, and hands-on workshop environment.
After attending the workshop I felt a renewed sense of purpose as a search engine marketer towards challenging my clients to focus on and improve their conversion rates, I wanted to provide some of the highlights in my next few columns. Conversion defined