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So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations? Jason Falls of Social Media Explorer gives some relevant tips that are useful for any health insurance company beginning involvement in social media. 1. Develop a plan, then get commitment from the top ...

The health insurance industry has not been the first to jump onto the social media bandwagon. For a number of reasons, social media presents some problems for insurance companies, both in the marketing arena and the information arena. For example, there are a plethora of privacy regulations governing what can and can't be exposed about a specific patient. When you're on social media, you're about as public as you can be. In a related ...

Developing apps for the iPhone can be fun and entertaining, but more importantly, it can be profitable for your businesses. iPhone owners are a desirable demographic for any business, but technology ones in particular. These customers like to see themselves as unique and creative, and they are generally early adopters. If you can create a clever, functional or fun app for the iPhone, either free or paid, and connect it organically with your ...

I know, you would probably argue with me on Google Analytics being the best of them all, but what’s the harm in knowing about this new web analytics tool on the block? Piwik, as its website claims, is an open source alternative to Google Analytics. Piwik is a PHP-MySql based program. In order to get started, you have to first download this software from their website and get it installed on your own web server. It just takes as less as 5 ...

In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being Latent Symantec Indexing or LSI. Initially the search engines solely looked at the frequency of the search query text in the web pages but ...

To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...

Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida.  Several times a year, their team brings a hundred or so marketers through the 2-day workshop.  The material is similar to that of their free Wednesday web clinics but in a much more intense, and hands-on workshop environment. After attending the workshop I felt a renewed sense of purpose ...