Posted by Tom_C on Sep 23, 2008
Posted by Tom_C
I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn't touch on any of the SEO failings of these companies. Kevin's Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here's my review of the ...
Posted by admin on Sep 23, 2008
You want keywords in the title tag. Your marketing VP wants the brand. You know he's wrong, because search engines are structured thinkers. He knows you're wrong, because the title tag shows up in the search snippet and branding matters:
Now what?
Here are 10 title tag formulas that balance SEO and marketing and hopefully avoid wrestling matches in the boardroom:
[product name] - [company name]. If you're selling products and you know ...
Posted by Ciarán Norris on Sep 23, 2008
The vitamin supplement company Berocca has been engaged in a vaguely interesting piece of blog marketing over here in the UK recently. Taking their cue from the recent NY Times article suggesting that blogging can be highly stressful, they have put together a blogger relief pack which consists of a number of ‘stress-busting’ desk toys and, of course, a pack of Berocca. In a nice nod to the community-lead nature of blogging, the mini-site ...
Posted by Jeffrey Smith on Sep 22, 2008
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One ...
Posted by Jeffrey Smith on Sep 20, 2008
Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...
Posted by John Biggs on Sep 19, 2008
Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google - Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials. The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and ...
Posted by NetBee on Jul 29, 2008
A business can only meet success when its products or services on sale meet their necessary marketing or advertisement. Now, when someone talks about advertising their product/service online, nothing can be more appropriate than AdWords.
AdWords was launched by Google in the year 2000 and by 2007 it was their main source of revenue. Initially an advertiser had to pay a monthly amount for advertising their product/service, but later in order to ...
