Personalized Search and Artificial Intelligence
Ever wondered to think between the lines of your online searches? The sweet transition from a search request page to the search results page has been taken for granted by most of us. Probably, we are living in an era where we are using search engines at the slightest pretexts to find an instant solution to any problem. So much so, that search engines are now coming up with technology that will help personify our search results.
Whenever you submit your search query to a search engine looking for relevant results or information, the strings of data that comprise your search query is matched against keywords that are referenced by a website or by a particular web page. Conventionally, such information is already mined by search bots in advance. More or less, conventional search engines technically function as mentioned and dynamically generate your desired page comprising of your search results.
With advanced forms of Artificial Intelligence (AI) concepts being seamlessly integrated in programs that power search engines, the present scenario is evolving or rather, has already evolved. Whenever you initiate a search, every data associated with your search query is stored in the search engine’s database. This data is then referenced and cross referenced further with related searches that have been performed by you, or by other individuals. The search engines index this information and intelligently arrange them in order of maximum relevance, all on the account of the search history available. Some search engines may even use a history of searches to create knowledge bases in order to improve the efficiency of the AI based search engine.
Yes, I am talking about the basic principles of personalized search. Against a particular search keyword, the search results that might be relevant to you might be not be for another individual! Personalized search is all about delivering information that only you can relate to as an individual.
Latent Symantec Indexing
In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being ...
The Power of SEO Friendly Titles
The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.
Be Specific
A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term rankings.
The title should be short, informative. focused and concise. Each time you add another key phrase or keyword you can either diffuse or reinforce the title. However, if you add too many words, search engines will only get confused about the true topic of the page.
Unique Search – Targeting Semantic Root Phrases and Keywords
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.
There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in a niche or take on the major players for vanity plate keywords.
Not to say that the competitive nature in most of us doesn’t get the best of us, who doesn’t want to rank higher in Google, Yahoo, MSN or Ask? The key is asking yourself about time to market, topical continuity, relevance and conversion and if you would rather keep your eggs in one basket or spread around the risk to offset the odds.
Every Word is a Keyword for SEO
You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.
However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.
It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or pages) that appeal to your target audience. This feat is easily accomplished with SEO and within the context of your pages using cross-sections of keywords that will draw an audience based on the content and market focus.
Is Your Keyword Research Methodology Up To Scratch?
There’s no avoiding how fundamental keyword research is to the natural search marketing process. Without it how will you know if your site is sending the right relevance signals to search engines? Without them how will you measure your performance? (Admittedly ranking reports are rapidly becoming less and less relevant though they still have a place in most clients KPIs) How will you know you’re looking at the right competitors when carrying out back link analysis?
Developing Internal Links and Authority With SEO
Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can ...SHARETHIS.addEntry({ title: "Developing Internal Links and Authority With SEO", url: "http://www.seodesignsolutions.com/blog/seo/developing-internal-links-and-authority-with-seo/" });
