Posted by Akshay Sura on Jan 05, 2009
Ever wondered to think between the lines of your online searches? The sweet transition from a search request page to the search results page has been taken for granted by most of us. Probably, we are living in an era where we are using search engines at the slightest pretexts to find an instant solution to any problem. So much so, that search engines are now coming up with technology that will help personify our search results.
Whenever you ...
Posted by Akshay Sura on Dec 18, 2008
In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being Latent Symantec Indexing or LSI. Initially the search engines solely looked at the frequency of the search query text in the web pages but ...
Posted by Jeffrey Smith on Nov 17, 2008
The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.
Be Specific
A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term ...
Posted by Jeffrey Smith on Nov 14, 2008
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.
There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in ...
Posted by Jeffrey Smith on Nov 09, 2008
You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.
However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.
It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or ...
Posted by Kelvin on Oct 30, 2008
There’s no avoiding how fundamental keyword research is to the natural search marketing process. Without it how will you know if your site is sending the right relevance signals to search engines? Without them how will you measure your performance? (Admittedly ranking reports are rapidly becoming less and less relevant though they still have a place in most clients KPIs) How will you know you’re looking at the right competitors when carrying ...
Posted by Jeffrey Smith on Oct 05, 2008
Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand.
Rankings are Produced by the Page
Keep one ...