Posted by Jeffrey Smith on Sep 23, 2008
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies
leaving their mark on the web.
The New Search Engine Moderator - Indexing and De-indexing
Before you can rank competitively, achieving the proper balance between your on page SEO (the factors you control) and your off page SEO (who links to you ...
Posted by Jeffrey Smith on Sep 22, 2008
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One ...
Posted by Jeffrey Smith on Aug 01, 2008
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone.
Factors such as usability (navigation, image placement, font selection, color choice), having a clear call to action, having impeccable content and using the right ...
