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Redirects: Good, Bad & ...*

Posted by Stephan Spencer on Aug 07, 2008
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Whenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to employ redirects so as not to squander any link juice (PageRank) that your site has ...

How to do Negative Keyword ...*

Posted by Eloi on Aug 04, 2008
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Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you deem not relevant, thus raising Click Through Rates (and therefore quality score), conversions and conversion ...

4 Easy Do-Follow Link ...*

Posted by Kelvin on Jul 15, 2008
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Long term you need to do just two things (neither of which are particularly simple) in terms of link building. Continuously add link worthy content to your site, ensure the linkerati are aware of it (whether via social media or good old fashioned email.) photo credit: Fujoshi But sometimes when you are starting the link building process you’ll want to quickly and easily get a few good quality links pointing at a site to kick start the ...