Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you’ll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. There are multiple ways of redirecting, and it’s important you get it right if you want the SEO benefit without risk of falling outside search engine guidelines (such as is the case with “conditional redirects”).
Tag Archive for ‘search engine’ 
Redirects: Good, Bad & Conditional
How to do Negative Keyword Research (Part 1)
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you [...]
4 Easy Do-Follow Link Building Opportunities
Long term you need to do just two things (neither of which are particularly simple) in terms of link building. Continuously add link worthy content to your site, ensure the linkerati are aware of it (whether via social media or good old fashioned email.)
photo credit: Fujoshi
But sometimes when you are starting the link building [...]