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Tag Archive for ‘Search Engines’ rss

7 Recession Strategies For B2B SEO

by on Oct 22, 2008 (0) Comments

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

SEO Tips for Developing Authority Websites

by on Oct 12, 2008 (0) Comments

There are some things that really work in tandem withSEO there are other components that just scratch the surface when it comes to overall effectiveness.

We know that timing and layers all play their role, but knowing when to do something and how are the true qualifications of developing results that transcend just being a part that ultimately serve the whole. Building and leveraging website authority is on of such things which is why we encourage you to follow the links to these posts from the past for further elaboration on the topic.

What Does it Take to Create Amazing SEO Results?

by on Oct 02, 2008 (0) Comments

Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.

Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on their needs and objectives, the urgency of the situation and the appeal/solution presented from your pages, each facet must create the perfect synergy to yield a successful return on investment.

It is easy to get tunnel vision and overlook the basic needs of your preferred audience or rely on one marketing method instead of diversifying your approach. Fortunately websites are scalable as well as content and design are pliable to accommodate change.

Below are three primary factors that search engines reward with links to articles that provide more depth about the topic. In summary, by successfully managing chronology, topical relevance and search engine trust your web pages will always hit their mark in the top 10 and rise to the top.

A Beginner’s Guide to Pay Per Click (PPC) Advertising

by on Oct 01, 2008 (0) Comments

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.

Social Network Marketing Benefits

by on Sep 26, 2008 (1) Comments

You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social Networks.

For those of you new to this philosophy or rather a concept, a Social Network is a social structure which links individuals and organizations on common grounds of interdependency and areas of interest. These interests may include friendship, kinship, values and visions, or even financial exchange and trade; just to mention a few. There are a plethora of websites that offer you services that allow you to Social Network. However, the question is, How do you utilize this offering?

How To Walk A Mile In A Search Engine’s Shoes

by on Sep 25, 2008 (0) Comments

Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well — or doing poorly — when it comes to search engine visibility. Online forums and message boards are filled with questions like “Why is my competitor outranking me?”, “Why doesn’t my new product page bring me any search traffic?”, or “How come my site hasn’t been crawled in a month?”

If you live and breathe search marketing, these questions are often pretty easy to answer. But when you’re busy running a small business, these questions may as well be rocket science. One way to get answers is to analyze what the search engines think of your web site, and walk a mile in the search engines’ shoes, as the saying goes. When you learn to do that, it’s easier to solve those questions that you’ve been curious (or desperate) to answer.

Three ways to see what search engines think of your site

1. Use the search engines’ webmaster tools.

Keyword Exercises for SEO

by on Sep 25, 2008 (0) Comments

Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.

Over 80% of consumers hot on the trail of a product or service have a higher propensity of clicking the top 3 search results when presented with the top 10 websites for their query. If a user has to scroll below the fold the click through numbers taper down to the remaining percentages.

However, depending on factors such as:

1) the competition for the phrase

2) the relevance to the searchers intent and

3) the emotional click-triggers from the snippet/description in the search result (and how sticky it is) impact who gets the click.

Obviously, the more keywords that encroach on a topic, the higher percentage for conversion you have from those topics, when each of the pages becomes buoyant after gaining some authority in search engines (typically 2-4 months).