Posted by Galen DeYoung on Sep 24, 2008
B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.
Watch the lingo
Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic ...
Posted by admin on Sep 23, 2008
You want keywords in the title tag. Your marketing VP wants the brand. You know he's wrong, because search engines are structured thinkers. He knows you're wrong, because the title tag shows up in the search snippet and branding matters:
Now what?
Here are 10 title tag formulas that balance SEO and marketing and hopefully avoid wrestling matches in the boardroom:
[product name] - [company name]. If you're selling products and you know ...
Posted by Jeffrey Smith on Sep 18, 2008
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.
In light of all seriousness, following are some of the “in-house” SEO nicknames we have dubbed these occurrences around the water cooler to ...
Posted by Chris Winfield on Sep 16, 2008
The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more traffic to their sites, engage in ...
Posted by Jeffrey Smith on Sep 12, 2008
Landing pages or how to create landing pages that convert is an intriguing and debatable topic. Depending on visitor expectations and the relevance to the topic covered can make your pages candidates for high bounce rates (higher than 50%) vs. a successful conversion rate of 5-15% for pages that hit their mark.
You can never tell where traffic will either (a) congregate or (b) land on your site (until you test your offer), which is why ...
Posted by Jill Whalen on Sep 11, 2008
We have a problem in the search marketing industry, and it's getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services are more confused than ever, which is unfortunate since SEO is no longer a new industry.
A big reason for the confusion is the misuse of industry terms. This wouldn't be so bad if it was just the general public using incorrect definitions. What ...
Posted by Michael Gray on Sep 10, 2008
When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to give you back that valuable information.
To tell what pats of a site google (or any search engine for that matter) thinks ...
