Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics.
Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the [...]
Tag Archive for ‘Search Engines’ 
Website Optimization Tips for Link Building and SEO
10 Rules for Setting Your Internet Marketing Budget
It Costs WHAT?!!!!!
I’m tired of hearing that.
Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:
- If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
- If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, expect to build a new site within 3 months.
- If you want a site built by a 5-10 person, boutique-style agency, expect to spend, at an absolute minimum, $10,000. These are experts, and they deserve to be paid as experts.
- If you find a 5-10 person, boutique-style agency that’ll build you a site for $2000 or less, expect something that looks like they had a sneezing fit during the design phase.
- If you expect to get a #1 ranking on Google for $99, you’re insane.
- If you hire a smart individual with a proven track record to optimize your site for search engines, expect to pay at least $5000, one time. Unless they’re your friend, or they’re willing to work hourly.
- If you hire a big agency with all sorts of fancy tools, an army of copywriters and other expertise for search engine optimization, expect to pay, at an absolute minimum, $50,000 for a one-year engagement.
- If you want to double your sales this year, you are going to have to pay more than $1000 to do it.
- Reliable hosting costs more than $9.95 a month.
- If you’re spending $250,000 to build your product and get it to market, don’t tell me you can’t spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I’ve been suddenly depressurized.
I may be unusually grumpy tonight because I’m at Disney World in Florida. It’s 90 degrees and 90 percent humidity. I’m jetlagged, and I just spent $17 on a cheeseburger. And I’m here working.
The Other Side of SEO (as seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more [...]SHARETHIS.addEntry({ title: “The Other Side of SEO (as seen by Search Engines)”, url: “http://www.seodesignsolutions.com/blog/articles/the-other-side-of-seo-as-seen-by-search-engines/” });
Does Your SEO Have a Game Plan?
Just like sports, with SEO having a solid game plan is integral for achieving your objective.
Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve [...]SHARETHIS.addEntry({ title: “Does Your SEO Have a Game Plan?”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-game-plan/” });
No Joke: Google Introduces Its Own Browser, With A Cartoon
Google Blogoscoped has published a lengthly cartoon sent to them by Google and drawn by Scott McCloud that provides the first public details about Google Chrome, an open source browser based on WebKit and powered by Google Gears that has been rumored but never before confirmed.
According to the cartoon (which can be seen in its entirely here – thanks Marshall), the Google Chrome project has already undergone a substantial period of development with engineers working to create a product that’s secure, user friendly, fast, stable, safe, and easily testable. No word yet, however, on when it will be released.
This is a straight shot over the bow of Microsoft, which has tightly integrated its Live Search offering into its dominant Internet Explorer browser (and which, surprise, is in turn tightly integrated into Windows). It also makes for an awkward relationship with Mozilla, whose Firefox browser Google basically funds.
The cartoon breaks down Google Chrome’s features into the following four topics.
How to Use SEO to Increase Website Traffic
Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity.
It is a simple fact that all [...]SHARETHIS.addEntry({ title: “How to Use SEO to Increase Website Traffic”, url: “http://www.seodesignsolutions.com/blog/seo-marketing/how-to-use-seo-to-increase-website-traffic/” });