Posted by Jeffrey Smith on Sep 09, 2008
Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics.
Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the first page) do so because of fundamental characteristics shared across multiple industries, websites and topics.
Sites ...
Posted by admin on Sep 06, 2008
It Costs WHAT?!!!!!
I'm tired of hearing that.
Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:
If you're building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
If you want a site built by a single untrained individual who 'learned how to use Dreamweaver', expect to spend less than ...
Posted by Jeffrey Smith on Sep 04, 2008
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to the equation than meets the eye.
Typically there is a triad of relevance that balances the distinct signals a site ...
Posted by Jeffrey Smith on Sep 03, 2008
Just like sports, with SEO having a solid game plan is integral for achieving your objective.
Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve success.
What happens when a team goes into a competitive arena without a game plan? The other team employing a solid strategy wins, why, ...
Posted by Mark Hendrickson on Sep 01, 2008
Google Blogoscoped has published a lengthly cartoon sent to them by Google and drawn by Scott McCloud that provides the first public details about Google Chrome, an open source browser based on WebKit and powered by Google Gears that has been rumored but never before confirmed.
According to the cartoon (which can be seen in its entirely here - thanks Marshall), the Google Chrome project has already undergone a substantial period of development ...
Posted by admin on Aug 23, 2008
A Web design company can utilize some basic Search engine marketing techniques to ensure websites designed by them are found easily on search engines. Some may ague that a web design company’s role primarily involves designing a website and a search engine specialist deals with the marketing side of things.
Although Website design and search engine marketing are completely independent fields, there are some simple yet crucial steps a web ...
Posted by Jeffrey Smith on Aug 22, 2008
Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity.
It is a simple fact that all traffic is not created equal and it is the synergy between the searcher and the searched that ...