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A New Way to Search: Use Your Mouse


Here at TechCrunch 50, there are a slew of interesting companies worth writing about on-stage. But I came across one in the Demo Pit that’s just as noteworthy.

Called KallOut, the service allows you to search the Web without minimizing the screen and going to the Web and replaces that with a couple clicks of a mouse. According to the company, its research shows that users can search the Web up to ten times faster by using KallOut. I’m not sure it’ll be that fast, but it’ll definitely improve efficiency.


10 Rules for Setting Your Internet Marketing Budget

It Costs WHAT?!!!!!

I’m tired of hearing that.

Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:

  1. If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
  2. If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, expect to build a new site within 3 months.
  3. If you want a site built by a 5-10 person, boutique-style agency, expect to spend, at an absolute minimum, $10,000. These are experts, and they deserve to be paid as experts.
  4. If you find a 5-10 person, boutique-style agency that’ll build you a site for $2000 or less, expect something that looks like they had a sneezing fit during the design phase.
  5. If you expect to get a #1 ranking on Google for $99, you’re insane.
  6. If you hire a smart individual with a proven track record to optimize your site for search engines, expect to pay at least $5000, one time. Unless they’re your friend, or they’re willing to work hourly.
  7. If you hire a big agency with all sorts of fancy tools, an army of copywriters and other expertise for search engine optimization, expect to pay, at an absolute minimum, $50,000 for a one-year engagement.
  8. If you want to double your sales this year, you are going to have to pay more than $1000 to do it.
  9. Reliable hosting costs more than $9.95 a month.
  10. If you’re spending $250,000 to build your product and get it to market, don’t tell me you can’t spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I’ve been suddenly depressurized.

I may be unusually grumpy tonight because I’m at Disney World in Florida. It’s 90 degrees and 90 percent humidity. I’m jetlagged, and I just spent $17 on a cheeseburger. And I’m here working.


The Great Online Advertising Divide Widens

eMarketer Online Advertising data

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.


No Joke: Google Introduces Its Own Browser, With A Cartoon

Google Blogoscoped has published a lengthly cartoon sent to them by Google and drawn by Scott McCloud that provides the first public details about Google Chrome, an open source browser based on WebKit and powered by Google Gears that has been rumored but never before confirmed.

According to the cartoon (which can be seen in its entirely here – thanks Marshall), the Google Chrome project has already undergone a substantial period of development with engineers working to create a product that’s secure, user friendly, fast, stable, safe, and easily testable. No word yet, however, on when it will be released.

This is a straight shot over the bow of Microsoft, which has tightly integrated its Live Search offering into its dominant Internet Explorer browser (and which, surprise, is in turn tightly integrated into Windows). It also makes for an awkward relationship with Mozilla, whose Firefox browser Google basically funds.

The cartoon breaks down Google Chrome’s features into the following four topics.


Google Refuses to Penalize Me for Keyword Stuffing

Posted by Darren Slatten

What’s up, YOUmoz! Ok, enough small talk. I’ll get right to the point.

I have a 2-page website that I created for the sole purpose of having something to link to from my SEOmoz profile page. My site doesn’t really do anything or provide any useful information, but I use it to experiment on sometimes. Over the past 3 months, I’ve written several YOUmoz posts that include links to my site with the anchor text World’s Greatest SEO. I chose this phrase because it amuses me… plus it has virtually zero search traffic, and therefore, zero competition. In other words, simply using that phrase in my home page’s title tag was enough to get into Google’s top 10. After a couple of my YOUmoz posts linked to it, I easily grabbed the #1 spot in Google.

As you might have guessed, my incoming traffic immediately exploded off the charts and set a new record for bandwidth consumption.

Google Analytics

Times were good. But then I got greedy. I added the phrase [worlds greatest seo] to my SEOmoz profile page in an attempt to also conquer the #2 spot in Google.

Unfortunately, my plan backfired as my SEOmoz profile took over the #1 spot and bumped my site to #2. I tried to undo the damage by removing the phrase from my profile page, but it didn’t work. Google still ranked it as #1, claiming that some keywords only appeared in links pointing to the page. So basically, my profile page has enough PageRank to outrank my own site, despite the fact that it didn’t even contain that phrase in the content anymore. In other words, this is what I was looking at:

My Site

  • PR 0
  • Exact phrase used in Title, Description, H1, and paragraph content.
  • Exact match anchor text in links from several YOUmoz posts.
  • Ranked #2

SEOmoz Profile

  • PR 4
  • Exact phrase not used anywhere on page. Only the words "SEO" and "greatest" appeared on page. "World’s" didn’t appear at all.
  • Also had at least one exact match anchor text link from YOUmoz.
  • Ranked #1

Now keep in mind that both these pages are mine and I love them both… but my SEOmoz profile is kinda like a stepchild to me, you know? I mean c’mon… I built my site from scratch, using nothing more than a text editor and Photoshop. And now my SEOmoz profile thinks it can just show up and take the #1 spot away from my baby? Ha… not on MY watch, you spoiled little brat!

Anyway… I did what any loving parent would do: I nurtured my own child’s success…by secretly beating my stepchild. How? By keyword-stuffing the living crap out of my SEOmoz profile! Everyone knows that stuffing a page with keywords is bad…so I decided I would TRY to get my profile page penalized for keyword stuffing so that my baby could rise to the top, where it belongs!

Well… the results are in, and I think they’re interesting. Basically, it didn’t work. My SEOmoz profile is still ranked #1, despite the fact that it has a ridiculously-high keyword density.


Keyword Density

I’m not going to make any claims or assumptions about whether or not Google penalizes pages with unnatural keyword densities. My only point of writing this post is to share an interesting find. I’ll let everyone draw their own conclusions.

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Google Tries Milking Mobile YouTube for Ad Money

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube’s video ad potential. Google bought YouTube for $1.65 billion in October 2006.


Remembering Your Reader in Web Design

Technology advancements have allowed for many improvements and enhancements in web design. Drastic changes have been made concerning programming, development, and available features. From flash animations, to blog pages, forums, and live chat, website designers have a multitude of design elements that can be added to their websites. Multimedia products such as audio, video, and [...]