Posted by Jeffrey Smith on Aug 05, 2008
Just wanted to pose an interesting question? What happens when search engines change their relevance model?, (change happens). When you consider SEO and search engine relevance, what matters most is getting in the search index and maintaining an upward trajectory. So, before you hit the panic button when your sites rankings take on a new persona (or lose position) for your main and subsequent keywords, you may be in for a surprise if you are ...
Posted by Jeffrey Smith on Aug 01, 2008
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone.
Factors such as usability (navigation, image placement, font selection, color choice), having a clear call to action, having impeccable content and using the right ...
Posted by Simon on Jul 25, 2008
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to my own plethora by building a few SEO tools myself in BASH.
In a dedicated search marketing agency like ours I would hazard the ...
