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SEO: GOOGLE PERSPECTIVE ...*

Posted by Akshay Sura on Nov 20, 2008
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A few days back, I came across a blog post in a particular site, which had a poll comparison between the top three search engines. And guess what! Google was rated as the “most frequently used” search engine and the most popular one among the others. That was an easy guess as it is true that there is a bit of Google within all of us. The way in which Google has dominated the “search engine” scenario of the web, it is quite evident that, ...

SEO: TRICKS OF THE TRADE

Posted by Akshay Sura on Nov 17, 2008
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To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...

Unique Search – ...*

Posted by Jeffrey Smith on Nov 14, 2008
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There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO. There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in ...

Maximizing ROI On Your SEO ...*

Posted by Eric Enge on Nov 10, 2008
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More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search. Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a ...

Every Word is a Keyword for ...*

Posted by Jeffrey Smith on Nov 09, 2008
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You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways. However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic. It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or ...

SEO-sans Greetings – Taking ...*

Posted by Kelvin on Nov 06, 2008
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While I’ve been involved in SEO for a while it still surprises me quite how unfamiliar many people are with the concept of Search Engine Marketing. My Mum, for example, while she might not have been familiar with SEM she certainly is affected by its outcome. She, like many others will be doing a large proportion of her Christmas shopping online, the BBC reported last year how as much as £7bn will be spent online in the run up to the festive ...

How To Create a Self ...*

Posted by Jeffrey Smith on Nov 01, 2008
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Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords. Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have ...