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SEO Diagnosis: User-Generated ...*

Posted by randfish on Oct 27, 2008
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The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they're going to save, wreck your SEO by posting the same content they've put up on ten of your competitor's sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs - free, ...

Personalize Your Link Building

Posted by Julie Joyce on Oct 07, 2008
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The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why ...

Developing Internal Links and ...*

Posted by Jeffrey Smith on Oct 05, 2008
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Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal. SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand. Rankings are Produced by the Page Keep one ...

The Quality of SEO Matters

Posted by Jeffrey Smith on Sep 26, 2008
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The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively. In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close. Search engines, like people have become fussy readers with a preference of ...

Solid SEO Starts With A Solid ...*

Posted by Aaron Wall on Sep 25, 2008
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Bob Massa, one of the original SEOs (though I don't think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility." The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. ...

How To Walk A Mile In A ...*

Posted by Matt McGee on Sep 25, 2008
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Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well -- or doing poorly -- when it comes to search engine visibility. Online forums and message boards are filled with questions like "Why is my competitor outranking me?", "Why doesn't my new product page bring me any search traffic?", or "How come my site hasn't been crawled in a month?" If you live and breathe search marketing, these ...

Keyword Exercises for SEO

Posted by Jeffrey Smith on Sep 25, 2008
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Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks. Over 80% of consumers hot on the trail of a product or service have a higher propensity of ...