Posted by Tom_C on Sep 23, 2008
Posted by Tom_C
I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn't touch on any of the SEO failings of these companies. Kevin's Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here's my review of the ...
Posted by admin on Sep 23, 2008
You want keywords in the title tag. Your marketing VP wants the brand. You know he's wrong, because search engines are structured thinkers. He knows you're wrong, because the title tag shows up in the search snippet and branding matters:
Now what?
Here are 10 title tag formulas that balance SEO and marketing and hopefully avoid wrestling matches in the boardroom:
[product name] - [company name]. If you're selling products and you know ...
Posted by Jeffrey Smith on Sep 22, 2008
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One ...
Posted by Jeffrey Smith on Sep 20, 2008
Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...
Posted by Jeffrey Smith on Sep 18, 2008
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.
In light of all seriousness, following are some of the “in-house” SEO nicknames we have dubbed these occurrences around the water cooler to ...
Posted by Jeffrey Smith on Sep 16, 2008
When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives.
Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend beyond one-dimensional thinking and truly develop long-term strategic and pivotal ...
Posted by Jeffrey Smith on Sep 12, 2008
Landing pages or how to create landing pages that convert is an intriguing and debatable topic. Depending on visitor expectations and the relevance to the topic covered can make your pages candidates for high bounce rates (higher than 50%) vs. a successful conversion rate of 5-15% for pages that hit their mark.
You can never tell where traffic will either (a) congregate or (b) land on your site (until you test your offer), which is why ...
