your link to better business solutions

Tag Archive for ‘SEO’ rss

Stop the Confusion! Use SEO Terms Correctly

by on Sep 11, 2008 (0) Comments


100% Organic - A Column From Search Engine Land We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services are more confused than ever, which is unfortunate since SEO is no longer a new industry.

A big reason for the confusion is the misuse of industry terms. This wouldn’t be so bad if it was just the general public using incorrect definitions. What makes the problem serious is that it’s primary cause is people in the SEO industry who use words incorrectly.

Here are some common reasons terms get misused and why it’s important for people to get them right:

Click to continue reading…

How To Figure Out What Parts of Your Website Aren’t Being Crawled

by on Sep 10, 2008 (0) Comments

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to [...]

Website Optimization Tips for Link Building and SEO

by on Sep 09, 2008 (0) Comments

Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics.
Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the [...]

Which is Best? SEO, PPC, Branding, Lead Generation or Advertising

by on Sep 07, 2008 (0) Comments

All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why?

To answer this, finding out where you [...]SHARETHIS.addEntry({ title: “Which is Best? SEO, PPC, Branding, Lead Generation or Advertising”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-ppc-advertising-branding-or-lead-generation/” });

The Other Side of SEO (as seen by Search Engines)

by on Sep 04, 2008 (0) Comments

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more [...]SHARETHIS.addEntry({ title: “The Other Side of SEO (as seen by Search Engines)”, url: “http://www.seodesignsolutions.com/blog/articles/the-other-side-of-seo-as-seen-by-search-engines/” });

Does Your SEO Have a Game Plan?

by on Sep 03, 2008 (0) Comments

Just like sports, with SEO having a solid game plan is integral for achieving your objective.

Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve [...]SHARETHIS.addEntry({ title: “Does Your SEO Have a Game Plan?”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-game-plan/” });

Moving Away from SEO Link Building

by on Sep 02, 2008 (0) Comments


Link Week

My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it.

Then in What If It Isn’t Linkworthy?, I focused on the uncomfortable client scenario where a client has worked hard to create content they feel is linkworthy, but you, as the person who has to go get those links, don’t agree. In this next installment, let’s discuss the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines.

Click to continue reading…