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Targeting Keywords Within ...*

Posted by Jeffrey Smith on Sep 02, 2008
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There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark on a year long keyword conquest, make sure you understand what it takes to land a top 10 result (and maintain it) for a competitive keyword. Assessing Where You Are For most, SEO comes down to budget and chronology. When you start pursuing a keyword matters and just how you go ...

Sir, Would You Like Fries ...*

Posted by Debra O. Mastaler on Aug 26, 2008
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Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were "economical" and "easy" to use. I understand some linking techniques can be expensive, tedious to implement ...

Headsmacking Tip #6 – ...*

Posted by randfish on Aug 25, 2008
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This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like "SEO" or "Search Engine Optimization," ...

Using Your Whole Business to ...*

Posted by willcritchlow on Aug 22, 2008
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In my opinion anyone working in marketing should be reading Seth Godin's blog. Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are "meatballs" and the new marketing (in which he includes SEO) are "sundae toppings". Trying to add sundae ...

How to Use SEO to Increase ...*

Posted by Jeffrey Smith on Aug 22, 2008
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Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity. It is a simple fact that all traffic is not created equal and it is the synergy between the searcher and the searched that ...

When Keyword Research and ...*

Posted by Shari Thurow on Aug 21, 2008
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As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our keyword research? And, more importantly, did these tools provide your most desired information? Some answers might surprise you. Keyword ...

Don’t Forget to Link Out

Posted by Jeffrey Smith on Aug 20, 2008
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Search engine optimization is more than just a series of techniques. It is a concept of continuity, which is why linking out (to other sites) matters equally if not more than who links to your website. For the sake of relevance and to create the right continuity, you’ll need to create the appropriate signals to search engines that convey (a) your site is an authority and (b) that is it a resource to expedite trust (which equates to pure ...