SEO should never be an afterthought, there are essentially two ways to rank (1) as a result of clear planning with deliberate intent and a master game plan developed over time or (2) hey is it too late to fix this site and eek some performance out of it?
How many times have you ever thought, [...]
Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you’ll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. There are multiple ways of redirecting, and it’s important you get it right if you want the SEO benefit without risk of falling outside search engine guidelines (such as is the case with “conditional redirects”).
Just wanted to pose an interesting question? What happens when search engines change their relevance model?, (change happens). When you consider SEO and search engine relevance, what matters most is getting in the search index and maintaining an upward trajectory. So, before you hit the panic button when your sites rankings take on a new [...]
SEO starts with a thorough analysis of the website to conclude which aspects of your site need optimization. Why let coding errors or poor site architecture impact rankings for the worse? With search engine algorithms changing daily, there are no guarantees that the immunity you have today (from a favorable pat on the back) will [...]
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone.
Factors such as usability (navigation, image placement, font selection, [...]
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to [...]