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Is sales a “numbers game” to you?

Is sales a “numbers game” to you? If so, get ready to quadruple your work. Although working harder might be thought smart, hard work is not an effective substitute for working correctly. When you partner with The Sales Standard you’re reaching to sales, marketing, and Internet experts who are ready to take your sales to [...]

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Small Businesses and the Economic Crisis

The current economic crisis can be a frightening time for any business, but is particularly stressful for small businesses. There is a great deal of uncertainty and many questions – can we attract any new customers? Is anyone going to be able to afford my product? Will our business survive?

Just remember that every other business and individual is also feeling the pinch. They want to find the right items to fill their needs without wasting money or time on irrelevant or non-vital products or services.

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Web Analytics

Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.

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Getting Your Keywords Right

Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.

There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that bigger keywords are better. However, this is not true always. Suppose you are a life coach and you are trying to optimize your personal life-coaching website. Therefore, in this case, you can use “life coach” as the appropriate keyword for the site, which is small yet carries a lot of meaning to it.

Keywords should be very specific and should flawlessly relate to the products or the services that are being offered. One can even use keywords in phrases, but the phrases should be in small meaningful sentence format. Moreover, keywords should be such that have high frequency demands and low competition. High keyword frequency can also be defined as those, which are entered in the search bar while searching in any search engine and can draw high traffic. On the other hand, low keyword competition indicates lower number of websites using the same keywords to draw visitors.

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SEO: TRICKS OF THE TRADE

To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.

The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.

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Web 2.0 Gets Big – and Corporate

As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.

Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after listening to the presentations here over the past three days, it is clear that some of the key concepts of the Web 2.0 movement are, in fact, taking root in deep ways.

One of the most significant trends is how the big companies that make very complicated systems are reworking them using the principles of Web 2.0 companies, particularly the notion of programs that talk to other programs. They are breaking up their technologies into discrete modules that can work alongside data and applications from others.

Facebook can be credited with taking the first step to open up large parts of its service to third parties. Last year, it let their applications on its site. Now, through its upcoming Facebook Connect service, it will let other companies build applications that use its list of people and who their friends are to deliver new services.

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