7 Recession Strategies For B2B SEO
Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.
SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.
A Beginner’s Guide to Pay Per Click (PPC) Advertising
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.
The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.
Social Network Marketing Benefits
You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social Networks.
For those of you new to this philosophy or rather a concept, a Social Network is a social structure which links individuals and organizations on common grounds of interdependency and areas of interest. These interests may include friendship, kinship, values and visions, or even financial exchange and trade; just to mention a few. There are a plethora of websites that offer you services that allow you to Social Network. However, the question is, How do you utilize this offering?
Politics Never Smelled So Tweet
If Senators John McCain and Barack Obama actually do debate Friday night, you will be able to watch what thousands of viewers think of their verbal sparring almost as they talk. Twitter, the service that lets techno-hipsters broadcast their thoughts in 140-character bursts, is setting up a special politics page to make it easy to tune into the chatter.
At midnight Thursday, the company is launching election.twitter.com, the first specialized section of its site. Like Twitter's main service, it is dominated by a big white box. But instead of typing an answer to What are you doing? the election site asks, What do you think?
Keyword Exercises for SEO
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.
Over 80% of consumers hot on the trail of a product or service have a higher propensity of clicking the top 3 search results when presented with the top 10 websites for their query. If a user has to scroll below the fold the click through numbers taper down to the remaining percentages.
However, depending on factors such as:
1) the competition for the phrase
2) the relevance to the searchers intent and
3) the emotional click-triggers from the snippet/description in the search result (and how sticky it is) impact who gets the click.
Obviously, the more keywords that encroach on a topic, the higher percentage for conversion you have from those topics, when each of the pages becomes buoyant after gaining some authority in search engines (typically 2-4 months).
How Persuasive is Your Marketing?
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One aspect presented without the proper balance of the other can leave the visitor on the fence when it comes to making a decision to purchase.
Transforming a prospect into a customer involves multiple emotional and intellectual layers to facilitate trust. Often, the resolve of the prospect is weathered by a natural layer of mental and emotional buffers to offset the sales process. Just consider it natural reaction to being bombarded from disruptions from advertisements attempting to breach their awareness from every angle.
If you realize it or not, your pages are waging an argument of relevance, persuasion and validity. If you win, conversion occurs, if you lose, then your just another stepping stone for your competition who has structured a better offer, argument or call to action.
Umbraco Full Trust Hosting – Yes it’s FULL TRUST
We finally did it. We have an environment setup for Umbraco Full Trust hosting and we have our first customer. If you are a frequent reader of this blog, you already know our frustration, trying to find a good hosting provider for Umbraco. So we went ahead and created our own and we are offering ...
