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Comparing Umbraco and DotNetNuke

So if you are going for an open source Content Management System (CMS), which should you choose: DotNetNuke (DNN) or Umbraco.

Both have the advantage of being open source programs, which means they are constantly updated and improved. There are many plugins and applications created by a core of invested users, increasing functionality and removing bugs with regularity.

Still, there are plenty of differences, as anyone who has used both systems will note.

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DotNet Nuke CMS – Open Source Solutions for Small Business

DotNetNuke is an open source CMS (Content Management System) developed by a ARES and constantly modified, improved and updated by a community of interested supporters and developers.

The DotNetNuke system is particularly focused on small businesses and organizations that operate on a tight budget (for example, many non-profit organizations), giving them many of the features of a large CMS on an open source platform.

DotNetNuke benefits from community sites that host developers. End users can join these communities and benefit from the combined experience of hundred or thousands of other developers who are also using DotNetNuke for the same kinds of projects daily.

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GOOGLE MAP API

Let’s get lost!

Thanks to the Google Maps. Satellite based imagery and point to point detailing of terrains as well as route planning, that is what Google Maps is all about.

Imagine you go on a hiking trip, you are not sure of the terrain and you wish to explore. Google Maps shows you the terrain and plans the route. It is a free Web mapping service application from Google that powers numerous map-based services.

Google created Google Maps API to help the developers in integrating Google Maps into their own web sites with their data points. Developers just need to apply for an API key from Google, which is bound to the web site and directory given whilst creating the key. If you want to create your own web page you need to include Google Javascript into your web page. The Javascript functions add points into your Mapping application.

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8 DON’Ts and 7 DOs For Holiday eCommerce

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.

Don’t…

Blindly test

Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split or multivariate tests throughout the month to see which ads or pages convert the highest, do not blindly trust that the data will carry over into January. It is not uncommon to see the highest converting pages (or ads and keywords) not be the highest performer once the buying excitement of the holidays melts away.

Make major site changes

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The Pre-Cyber Monday Shakedown: Is Your Ecommerce Strategy Optimized For The Holiday Rush?

Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? At Agency.com we have the opportunity to work with some of the world’s strongest online retail brands, all of which are as concerned as mom-and-pop retailers about how they will fare during this holiday shopping season.

In anticipation of Cyber Monday and in preparation for the few weeks of consumer frenzy that follow, here are some of the global brand marketers strategies for making sure that ecommerce environments are ready to make the most out of the smaller opportunities that this season will inevitably afford.

Holiday specials content: launch it now. Although I cringe every time I get hit before Halloween by an ad for holiday shopping, now is the time to be launching your seasonal content. It is important to get your calls to action properly indexed and ranking in search results in anticipation of the interests of potential shoppers. Look back over last year’s analytics to see the seasonal search phrases that were driving high-conversion traffic to the site and build content to target that behavior. Get ready with your “holiday gift ideas” and plan ahead for people seeking “last minute holiday gifts” or looking for “gift ideas for mom.” Get this content featured on your home page so that you can contribute maximum link popularity to these specials as quickly as you can.

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Another Intro to Sitecore

Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to desired areas. Sitecore is one such flexible CMS that seems to fit the above requirements.

Sitecore is based on the .NET technology. Setting up and deploying Sitecore is quite straightforward and you can get started with creating your new website rightaway. Sitecore is totally committed to the .NET framework and hence provides regular stable releases and updates thus complimenting the latest releases of .NET, Visual Studio, SQL server and Windows server.

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Getting Your Site to Play Well With All Browsers

A customer is visiting your e-commerce Web site. She’s decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She’s using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the “checkout” button isn’t available. Frustrated, she’s off to another site. You’ve lost the sale.

IT managers are now working feverishly to avoid this type of incident, which underscores a current fact of life for Web site designers, Web application developers and your entire IT department: Web pages can look and perform differently from one browser to another.

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