Tag Archive for ‘site’

The First Impression is the Best Impression

by Akshay Sura on Jun 19, 2009 (0) Comments

A visitor’s first impression of a website sets the tone for the visitor’s future interactions with the site and with the company.

According to a group of researchers in Canada, you’ve got as little as one twentieth of a second (50 milliseconds) to make a great first impression with your website.

People form their opinions quickly about sites they see, although young people see much more detail in the first brief exposure. Informational content isn’t as important, but those initial impressions last.

According to scientists, people want to be “right” about their initial impressions, so a phenomenon called the halo effect comes into play. Once they get that gut reaction, they look for things that confirm that impression. So when they return to the site, they’ll find things that validate their first feelings.

Comparing Umbraco and DotNetNuke

by Akshay Sura on Apr 02, 2009 (16) Comments

So if you are going for an open source Content Management System (CMS), which should you choose: DotNetNuke (DNN) or Umbraco.

Both have the advantage of being open source programs, which means they are constantly updated and improved. There are many plugins and applications created by a core of invested users, increasing functionality and removing bugs with regularity.

Still, there are plenty of differences, as anyone who has used both systems will note.

DotNet Nuke CMS – Open Source Solutions for Small Business

by Akshay Sura on Mar 30, 2009 (1) Comments

DotNetNuke is an open source CMS (Content Management System) developed by a ARES and constantly modified, improved and updated by a community of interested supporters and developers.

The DotNetNuke system is particularly focused on small businesses and organizations that operate on a tight budget (for example, many non-profit organizations), giving them many of the features of a large CMS on an open source platform.

DotNetNuke benefits from community sites that host developers. End users can join these communities and benefit from the combined experience of hundred or thousands of other developers who are also using DotNetNuke for the same kinds of projects daily.

Content Management System

by Akshay Sura on Mar 16, 2009 (1) Comments

The current explosion in eCommerce has highlighted the advantages of and excellent Content Management System (CMS) like Sitecore.

For businesses that consider their website and their customers who contact them online to be an integral part of their business, using a content management system is only logical. It will allow those businesses to provide a seamless, high quality online experience that open source or low-end solutions simply can’t provide.

For many of our customers, their website is a strategic part of their business. The added security and performance features of a CMS allow these businesses to focus the website and the usability features that make the customer experience truly superior.

By giving developers and content providers a simple to use and intuitive system, a CMS allows the marketing department or the sales department to create website content and design elements of the site. These professionals understand the customers and their needs better than developers or IT departments. With a CMS, the control goes to the people with the ideas, not only to the people with the programming expertise

GOOGLE MAP API

by Akshay Sura on Dec 12, 2008 (1) Comments

Let’s get lost!

Thanks to the Google Maps. Satellite based imagery and point to point detailing of terrains as well as route planning, that is what Google Maps is all about.

Imagine you go on a hiking trip, you are not sure of the terrain and you wish to explore. Google Maps shows you the terrain and plans the route. It is a free Web mapping service application from Google that powers numerous map-based services.

Google created Google Maps API to help the developers in integrating Google Maps into their own web sites with their data points. Developers just need to apply for an API key from Google, which is bound to the web site and directory given whilst creating the key. If you want to create your own web page you need to include Google Javascript into your web page. The Javascript functions add points into your Mapping application.

A Cure Is In Our Reach

by Akshay Sura on Nov 19, 2008 (0) Comments

This week we launched a new site ACureIsInOurReach.org, for a Non-Profit , The Life Raft Group. It’s for a great cause.

Here is a little bit about the project:

“The Life Raft Group (LRG) launched this website, What does a cure mean for you? to find out exactly that…

We want to know what a cure actually means to those people who are dealing with cancer every day. Unfortunately, cancer has touched us all in some way – whether you’re just concerned about it, you or someone you love has cancer, or you have lost someone to cancer.

We also want to show the scientific world that their work REALLY means something. We want to remind them that we are here, we are counting on them and we are real people.”

8 DON’Ts and 7 DOs For Holiday eCommerce

by Brad Geddes on Nov 10, 2008 (0) Comments

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.

Don’t…

Blindly test

Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split or multivariate tests throughout the month to see which ads or pages convert the highest, do not blindly trust that the data will carry over into January. It is not uncommon to see the highest converting pages (or ads and keywords) not be the highest performer once the buying excitement of the holidays melts away.

Make major site changes

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