by Tom_C on Sep 23, 2008
Posted by Tom_C
I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn’t touch on any of the SEO failings of these companies. Kevin’s Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here’s my review of the state of play with SEO for major UK highstreet retailers.
While the point of this post is to highlight common mistakes and not to call out individual brands, inevitably I’ve mentioned specific names as examples. This isn’t an attempt to cause offence and I appreciate that even if you know what the right answer is it can be difficult to implement using legacy systems.
Keyphrase Targeting
Who said keyphrases were important? Sometimes you’re just too cool for school. Don’t listen to all those other guys telling you how important keyphrases are – surely it can’t be that important can it?
by Jeffrey Smith on Sep 18, 2008
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.
In light of all seriousness, following are some of the “in-house” SEO nicknames we have dubbed these occurrences around the water cooler to identify these phenomenon.
Just like wine, pages get stronger with age, so the more pages you have about a topic (aging) in your site, the better chance your sites pages have when real page rank, trust rank and website authority is achieved.
by Akshay Sura on Sep 16, 2008
We finally did it. We have an environment setup for Umbraco Full Trust hosting and we have our first customer. If you are a frequent reader of this blog, you already know our frustration, trying to find a good hosting provider for Umbraco. So we went ahead and created our own and we are offering [...]
by Michael Gray on Sep 10, 2008
When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to [...]
by Don Reisinger on Sep 08, 2008
Here at TechCrunch 50, there are a slew of interesting companies worth writing about on-stage. But I came across one in the Demo Pit that’s just as noteworthy.
Called KallOut, the service allows you to search the Web without minimizing the screen and going to the Web and replaces that with a couple clicks of a mouse. According to the company, its research shows that users can search the Web up to ten times faster by using KallOut. I’m not sure it’ll be that fast, but it’ll definitely improve efficiency.
by Akshay Sura on Aug 08, 2008
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