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Every Word is a Keyword for ...*

Posted by Jeffrey Smith on Nov 09, 2008
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You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways. However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic. It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or ...

Another Intro to Sitecore

Posted by Akshay Sura on Oct 29, 2008
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Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to ...

Personalize Your Link Building

Posted by Julie Joyce on Oct 07, 2008
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The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why ...

When should a company ...*

Posted by admin on Oct 05, 2008
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A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may have budgetary constraints that prevent a redesign of their website. However the increasing role played by online marketing on the success of a business will in most cases justify expenditure. Some of the reasons a company should redesign ...

Social Network Marketing ...*

Posted by Akshay Sura on Sep 26, 2008
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You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social ...

Search Advertising with the ...*

Posted by Akshay Sura on Sep 15, 2008
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With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition. The Microsoft adCenter service allows business organizations to ...

How to Use SEO to Increase ...*

Posted by Jeffrey Smith on Aug 22, 2008
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Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity. It is a simple fact that all traffic is not created equal and it is the synergy between the searcher and the searched that ...