A Beginner’s Guide to Pay Per Click (PPC) Advertising
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.
The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.
Keyword Exercises for SEO
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.
Over 80% of consumers hot on the trail of a product or service have a higher propensity of clicking the top 3 search results when presented with the top 10 websites for their query. If a user has to scroll below the fold the click through numbers taper down to the remaining percentages.
However, depending on factors such as:
1) the competition for the phrase
2) the relevance to the searchers intent and
3) the emotional click-triggers from the snippet/description in the search result (and how sticky it is) impact who gets the click.
Obviously, the more keywords that encroach on a topic, the higher percentage for conversion you have from those topics, when each of the pages becomes buoyant after gaining some authority in search engines (typically 2-4 months).
Ten Copywriting Tips for B2B SEO
B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.
Watch the lingo
Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic terms than brand names. Proprietary brand names tend to be unusual, so searchers Googling for one of your brand names will likely find your site quite easily. Go ahead and use the brand name in copy, but make sure you also include the generic terms just as much, if not more.
Keep page copy focused
Search engines attempt to discern the topical focus of the page. Don't confuse them. Keep the content of a given page focused on the page's keyword strategy. If you have multiple topics, better to put them on multiple pages. Don't try to use a single page to go after numerous unrelated keywords.
10 SEO and Marketing-Friendly Title Tag Formulas
You want keywords in the title tag. Your marketing VP wants the brand. You know he's wrong, because search engines are structured thinkers. He knows you're wrong, because the title tag shows up in the search snippet and branding matters:
Now what?
Search Advertising with the new Microsoft adCenter
With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have ...
Website Optimization Tips for Link Building and SEO
Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics.
Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the ...
How to Use SEO to Increase Website Traffic
Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity.
It is a simple fact that all ...SHARETHIS.addEntry({ title: "How to Use SEO to Increase Website Traffic", url: "http://www.seodesignsolutions.com/blog/seo-marketing/how-to-use-seo-to-increase-website-traffic/" });
