Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it’s important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election. Obama transformed campaigning and politics through his use of the Internet as a campaign tool. He did [...]
Since the release of the Apple iPad, there’s been renewed attention focused on the tablet computer format – a format that has been around for some time, despite Apple’s attempts to make it seem like an Apple innovation. What Apple has introduced are some new ways to think about the tablet computer. There have been [...]
At a time when the global economy is going through a recession, using an open source program can be like a “bridge over troubled waters” over licensed software. This effectively will bring down the expenses of you or your company. I won’t say that each every software we use has an equally effective open source program but yes, it is true in case of Adobe Photoshop. The GNU Image Manipulation Program or more popularly known as the GIMP can be the open source alternative to Adobe Photoshop.
Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.
There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that bigger keywords are better. However, this is not true always. Suppose you are a life coach and you are trying to optimize your personal life-coaching website. Therefore, in this case, you can use “life coach” as the appropriate keyword for the site, which is small yet carries a lot of meaning to it.
Keywords should be very specific and should flawlessly relate to the products or the services that are being offered. One can even use keywords in phrases, but the phrases should be in small meaningful sentence format. Moreover, keywords should be such that have high frequency demands and low competition. High keyword frequency can also be defined as those, which are entered in the search bar while searching in any search engine and can draw high traffic. On the other hand, low keyword competition indicates lower number of websites using the same keywords to draw visitors.