Posted by Akshay Sura on Nov 30, 2009
After you've researched and chosen the most powerful keywords and long-tailed phrases to draw primary and secondary traffic to your website, there are steps you can take to build an SEO friendly site that catches the attention of search engine spiders.
First, when choosing a domain name, make sure to use a keyword or a variation of one of your keywords in the name. If your first choice is taken (and it likely will be), add a related word before ...
Posted by Akshay Sura on Jan 19, 2009
Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.
There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that ...
Posted by Brad Geddes on Nov 10, 2008
The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.
Don’t…
Blindly test
Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split ...
Posted by Jeffrey Smith on Nov 01, 2008
Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords.
Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have ...
Posted by Galen DeYoung on Oct 22, 2008
Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.
SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak ...
Posted by Jeffrey Smith on Oct 05, 2008
Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand.
Rankings are Produced by the Page
Keep one ...
Posted by Manish Pandey on Oct 01, 2008
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...
