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Tag Archive for ‘traffic’ rss

How to Set Up a Site for SEO Domination

by on Nov 30, 2009 (0) Comments

After you’ve researched and chosen the most powerful keywords and long-tailed phrases to draw primary and secondary traffic to your website, there are steps you can take to build an SEO friendly site that catches the attention of search engine spiders. First, when choosing a domain name, make sure to use a keyword or a [...]

Getting Your Keywords Right

by on Jan 19, 2009 (0) Comments

Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.

There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that bigger keywords are better. However, this is not true always. Suppose you are a life coach and you are trying to optimize your personal life-coaching website. Therefore, in this case, you can use “life coach” as the appropriate keyword for the site, which is small yet carries a lot of meaning to it.

Keywords should be very specific and should flawlessly relate to the products or the services that are being offered. One can even use keywords in phrases, but the phrases should be in small meaningful sentence format. Moreover, keywords should be such that have high frequency demands and low competition. High keyword frequency can also be defined as those, which are entered in the search bar while searching in any search engine and can draw high traffic. On the other hand, low keyword competition indicates lower number of websites using the same keywords to draw visitors.

8 DON’Ts and 7 DOs For Holiday eCommerce

by on Nov 10, 2008 (0) Comments

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.

Don’t…

Blindly test

Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split or multivariate tests throughout the month to see which ads or pages convert the highest, do not blindly trust that the data will carry over into January. It is not uncommon to see the highest converting pages (or ads and keywords) not be the highest performer once the buying excitement of the holidays melts away.

Make major site changes

How To Create a Self Sufficient SEO Site

by on Nov 01, 2008 (0) Comments

Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords.

Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have authority).

Create Authority:

Naturally the next question is what is authority, to put it simply, an authority website has a great foundation of useful content. By the merit of the content it attracts a steady base of readers or new visitors.

Create Popularity:

Website popularity toggles authority and trust, so without igniting the proper metrics, you can have solid internal links and great content, but without traffic to endorse your site or a few backlinks from the right places, the time it take to gain authority and trust will take longer.

7 Recession Strategies For B2B SEO

by on Oct 22, 2008 (0) Comments

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

Developing Internal Links and Authority With SEO

by on Oct 05, 2008 (1) Comments

Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can [...]SHARETHIS.addEntry({ title: “Developing Internal Links and Authority With SEO”, url: “http://www.seodesignsolutions.com/blog/seo/developing-internal-links-and-authority-with-seo/” });

A Beginner’s Guide to Pay Per Click (PPC) Advertising

by on Oct 01, 2008 (0) Comments

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.