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Bob Massa, one of the original SEOs (though I don't think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility." The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. ...

We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough. Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing. SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One ...

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO. Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers. Google ...

When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind. In light of all seriousness, following are some of the “in-house” SEO nicknames we have dubbed these occurrences around the water cooler to ...

The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more traffic to their sites, engage in ...

Landing pages or how to create landing pages that convert is an intriguing and debatable topic. Depending on visitor expectations and the relevance to the topic covered can make your pages candidates for high bounce rates (higher than 50%) vs. a successful conversion rate of 5-15% for pages that hit their mark. You can never tell where traffic will either (a) congregate or (b) land on your site (until you test your offer), which is why ...