Posted by admin on Sep 06, 2008
It Costs WHAT?!!!!!
I'm tired of hearing that.
Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:
If you're building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
If you want a site built by a single untrained individual who 'learned how to use Dreamweaver', expect to spend less than ...
Posted by Jason Kincaid on Aug 28, 2008
Can traffic to a Presidential Candidate’s homepage be used to gauge who will win this year’s election? Hitwise has published recent data on the traffic both American presidential candidates have seen in the last month (ending 8/23), and while the results may not shed much light on the forthcoming election’s outcome, they reveal a few interesting trends.
Hitwise has ranked each state by two criteria: its contribution to each site’s ...
Posted by John Brandon on Aug 27, 2008
Last week, Tim O'Reilly posted about self-linking as a journalistic practice, where one article on the Web refers to another story at the same site instead of an external link. For example, at BusinessWeek.com, a new feature article may link phrases and terms to other articles at Business Week for more explanation.
O'Reilly calls this a taxing proposition - he's saying the benefit of the Web is that it's an amalgamation of ideas, and that weak ...
Posted by Anders Haig on Aug 26, 2008
Whether the incentive behind building one’s website is business related or personal, it is important that one’s website must look professional in its design. Along with a beautiful and professional design a website must be very interactive and structural. When designing a website one wants to keep the user in mind. One wants their content to be easily viewable and easily accessible. In short one’s website should be user friendly. In order ...
Posted by willcritchlow on Aug 22, 2008
In my opinion anyone working in marketing should be reading Seth Godin's blog. Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are "meatballs" and the new marketing (in which he includes SEO) are "sundae toppings". Trying to add sundae ...
Posted by Akshay Sura on Aug 13, 2008
Over the past few months, many people have commented on my Twitter promotional strategy. Most of the comments have been positive so I am taking the time today to write my Ultimate Twitter Resource guide. It will talk about all things Twitter, from what it is, to the many ways to use it, and other great Twitter related sites. I will forewarn you, this will get a little long but I hope you find it is worth the read. If you are more interested in ...
Posted by Eloi on Aug 05, 2008
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative keywords to be as precise as possible with your targeting. There are more advanced things you can do with negatives, and some ways you can research them not only based on the keyword tools’ estimations (ie average search volumes) but through the clicks you actually get ...