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Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you deem not relevant, thus raising Click Through Rates (and therefore quality score), conversions and conversion ...

Don’t “miss the boat” when it comes to new visitors and increasing website traffic. The competition is fierce for attention and user engagement, and you only have one chance to make a first impression. Each person online has a unique way they move about the web with a plethora of digital options. Some surf for fun, others for business, others for research, shopping or communication. However, regardless of the reason, the one unifying ...

So, you have set up your website (or blog), have put together a wonderful product to sell, and have devised a careful strategy to drive tons of traffic to the site/blog. Now, you are waiting for the cash registers to ring. Is that the end of your efforts? Well, not likely! Like every good marketer, you will want to monitor the performance of your marketing efforts. For a marketer using the internet, it boils down to tracking the trends ...

Long term you need to do just two things (neither of which are particularly simple) in terms of link building. Continuously add link worthy content to your site, ensure the linkerati are aware of it (whether via social media or good old fashioned email.) photo credit: Fujoshi But sometimes when you are starting the link building process you’ll want to quickly and easily get a few good quality links pointing at a site to kick start the ...

Blogging is not only publishing the content and sharing over the media. It should be an strategy to build blog readers, links for your blog and authority of blog and establishing a brand name. In the last post Manish has described 10 newest ways to increase blog traffic. Which are really helpful for any blog or site. I am discussing here some of other strategies which can be also helpful in increasing you blog traffic. Well content is most ...