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Be Smart – Plan for Phone Browsers

Consider: Some cell phone plans are offering Internet capabilities for only $10 a month. Each provider is announcing the availability of different types of Smart Phones on what is nearly a daily basis. Many people can access email easily on their handheld devices and will soon expect to be able to access other internet content [...]

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Get More Results With Long Tailed Key Words

If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on [...]

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DotNet Nuke CMS – Open Source Solutions for Small Business

DotNetNuke is an open source CMS (Content Management System) developed by a ARES and constantly modified, improved and updated by a community of interested supporters and developers.

The DotNetNuke system is particularly focused on small businesses and organizations that operate on a tight budget (for example, many non-profit organizations), giving them many of the features of a large CMS on an open source platform.

DotNetNuke benefits from community sites that host developers. End users can join these communities and benefit from the combined experience of hundred or thousands of other developers who are also using DotNetNuke for the same kinds of projects daily.

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Getting Your Keywords Right

Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.

There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that bigger keywords are better. However, this is not true always. Suppose you are a life coach and you are trying to optimize your personal life-coaching website. Therefore, in this case, you can use “life coach” as the appropriate keyword for the site, which is small yet carries a lot of meaning to it.

Keywords should be very specific and should flawlessly relate to the products or the services that are being offered. One can even use keywords in phrases, but the phrases should be in small meaningful sentence format. Moreover, keywords should be such that have high frequency demands and low competition. High keyword frequency can also be defined as those, which are entered in the search bar while searching in any search engine and can draw high traffic. On the other hand, low keyword competition indicates lower number of websites using the same keywords to draw visitors.

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Websites as Web Services

As we step forward into the next generation of computing, the internet is experiencing a major revolution in its domain. The web is slowly morphing from a Web 2.0 to a whole new Web 3.0. However, web 3.0 has still, a long way to go before it can be implemented for real.

“So what is the big deal?”

Web 2.0 had revolutionized the way in which websites present their content to users. Structured layouts, the use of layers in presenting information, the buzzwords that replaced flashy banners, sleazy elements, pop up(s) and so on. The message was loud and clear: if you wanted to increase your website traffic and do business, your design had to be “user friendly”.

Today, Web2.0 has achieved whatever it had set out to achieve. The user now see terabytes of information, laid out on a palate in a precise, structured and presentable manner. Well today, more or less this is what your perspective of the internet is. However, what does this information convey to its machine counterparts?

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Web 2.0 Gets Big – and Corporate

As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.

Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after listening to the presentations here over the past three days, it is clear that some of the key concepts of the Web 2.0 movement are, in fact, taking root in deep ways.

One of the most significant trends is how the big companies that make very complicated systems are reworking them using the principles of Web 2.0 companies, particularly the notion of programs that talk to other programs. They are breaking up their technologies into discrete modules that can work alongside data and applications from others.

Facebook can be credited with taking the first step to open up large parts of its service to third parties. Last year, it let their applications on its site. Now, through its upcoming Facebook Connect service, it will let other companies build applications that use its list of people and who their friends are to deliver new services.

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Intro to Umbraco

With a plethora of Content Management Systems available today, it becomes very difficult to choose form one of them. As a matter of fact, the CMS that you would choose would also depend on the architecture or the platform where you would deploy your project. Having discussed on the Joomla CMS which is based on PHP and MySql, it is now time to review the Umbraco CMS that is based on Microsoft’s ASP.NET technology. Well, this one is for the .NET fans. The entire source of the CMS has been written in C# and is available for the developers to download and modify for free. Yes, Umbraco is open source.

You do not require beforehand knowledge of Microsoft’s .NET framework or C# in particular, to get started with the Umbraco CMS. All you would need is Microsoft’s Internet Information Services (IIS) server, where you would host and deploy your website.

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