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Tag Archive for ‘way’ rss

Required Sitecore Improvements

Here are a few things Sitecore can improve on: Sitecore Admin needs to load faster Need an easier way to assign renderings to place holders Need an easier way to Assign roles & users to folders and content items Right now it is a pain to get it setup on Windows 2008 with SQL Server [...]

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Attention Economy

The internet has transformed into a superfluous repository of information in the present era. Consequently, this information overload is causing a deficit or a scarcity of attention. Now if you are not quite familiar with the usage of the word “attention” in the context of this discussion, it simply refers to consumption of information.
Herbert Simon has quite elegantly pointed out that, “A wealth of information creates a poverty of attention.” Thus, a need arises out of obvious causes to mine and efficiently allocate this information to its intended audience.

Attention and Economy may be two diverse terms but in the modern times is naturally amalgamating, with one becoming highly interdependent on the other. Let us consider an example to show you exactly how attention affects economy.

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Should Google Earth be censored?

Should Google earth be censored? This question has been going around for quite a few years and now after the terrorist attacks in Mumbai last month, a petition has been submitted in the country’s high court by legal advocates to blur sensitive areas such as Bhabha Atomic Research Centre in Google Earth.

According to the TIMES report, the petition says that Google Earth “aids terrorists in plotting attacks” and offers “absolutely no control to prevent misuse or limit access” of the services. Investigation to Mumbai terror attacks and interrogation of the only live terrorist reveal that the terrorists used GPS and other high tech tools to plot, execute and then monitor the attacks with ease.

This is not the first time when Google Earth has been asked to blur the satellite images of the sensitive areas. In 2005, Australian officials asked to remove the pictures of their only nuclear reactor Lucas Heights from Google Earth. In 2006, Bahrain officials barred Google Earth, and China too banned websites that sold unapproved images. Some countries like Holland have gone into an agreement to block or censor the sensitive areas especially their military bases. Some countries have even concealed their sensitive military bases by putting them underground. According to a USA Today report, some countries like India can detect when a satellite passes overhead and conduct sensitive military activities accordingly so that the satellites do not capture the images of these activities. Even in USA, google mappers and google street view photographers were banned from accessing Pentagon and other military bases.

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Intro to DotNetNuke

DotNetNuke – another powerful content management system to add to the existing list. With so many CMS’s around and each one of them offering you a vast set of features, you feel pampered. A few years back, building your dream website for your organization and managing its content simultaneously, seemed such a daunting task. However after Content Management Systems have come into existence, publishing dynamic content in a consistently structured and customized manner has been astonishingly simplified.

With over 500,000 registered users and 5.0 million downloads in late 2007 (as per official sources), DotNetNuke has become one of today’s largest and effective open source CMS. It has been written in Microsoft’s VB.NET for the ASP.NET (also by Microsoft) framework. With an extensible core and a set of additional customization features that include modules and skins, DotNetNuke can be used to develop, deploy and efficiently manage websites, including extranets and intranets.

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jQuery vs. MooTools

JQuery was developed by John Resig at BarCamp NYC and was released on January 2006. It is a lightweight JavaScript library that assists in the rapid development of powerful client side scripts. Interaction of JavaScript with the underlying DOM (HTML) of the web page and its associated CSS in a more procedural manner is basically what JQuery has to offer.

JQuery is dual licensed under the GNU General Public License and the MIT License and is hence, free and open source. This allows you to either manipulate the source or implement its range of functions in your scripts for free.

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Intro to Sitecore

Unlike many content management systems which maintain content in a haphazard manner, Sitecore maintains data in a structured content tree.

Data is represented as items. These items of different types are combined in a tree structure such that an item can have a parent and child items.

Templates are like Object Oriented Classes. A template contains fields that contain the actual content for an item. An item is an instance of a template just as an Object is an instance of a class. A template can have a “Master” which is used to create an item of a template. A master plays the same role as an Object Oriented Constructor. Masters can be configured to specify default values for fields and can specify sub-items that should be created when an item is first created. Templates can be based on other templates and inherit their fields, much like Object Oriented inheritance.

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Personalize Your Link Building

The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.

This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection.
Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.

Writing personas

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