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Websites as Web Services

by on Dec 15, 2008 (1) Comments

As we step forward into the next generation of computing, the internet is experiencing a major revolution in its domain. The web is slowly morphing from a Web 2.0 to a whole new Web 3.0. However, web 3.0 has still, a long way to go before it can be implemented for real.

“So what is the big deal?”

Web 2.0 had revolutionized the way in which websites present their content to users. Structured layouts, the use of layers in presenting information, the buzzwords that replaced flashy banners, sleazy elements, pop up(s) and so on. The message was loud and clear: if you wanted to increase your website traffic and do business, your design had to be “user friendly”.

Today, Web2.0 has achieved whatever it had set out to achieve. The user now see terabytes of information, laid out on a palate in a precise, structured and presentable manner. Well today, more or less this is what your perspective of the internet is. However, what does this information convey to its machine counterparts?

SEO: GOOGLE PERSPECTIVE – Part I

by on Nov 20, 2008 (0) Comments

A few days back, I came across a blog post in a particular site, which had a poll comparison between the top three search engines. And guess what! Google was rated as the “most frequently used” search engine and the most popular one among the others. That was an easy guess as it is true that there is a bit of Google within all of us. The way in which Google has dominated the “search engine” scenario of the web, it is quite evident that, most of the website owners would want to have their site ranked the highest, on the Google search pages.

All search engines have their own parameters and ways to rate a site higher in the order of rank, in their respective search results. Google has it too. Most of you might know about the factors which would ultimately help a site to achieve that apex position, but you may fail to make the most out of these.

Maximizing ROI On Your SEO Investment

by on Nov 10, 2008 (0) Comments

More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search.

Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a business. For example, if a web site is already producing $500,000 in sales before the SEO gets involved, and their efforts result in those sales increasing to $1,000,000, then there is plenty of room for paying the SEO something for their work.

Unfortunately, it does not always happen quite so simply. It can happen that the business results don’t follow the SEO work, even if the SEO is very competent, and diligently does a good job.

Web 2.0 Gets Big – and Corporate

by on Nov 07, 2008 (0) Comments

As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.

Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after listening to the presentations here over the past three days, it is clear that some of the key concepts of the Web 2.0 movement are, in fact, taking root in deep ways.

One of the most significant trends is how the big companies that make very complicated systems are reworking them using the principles of Web 2.0 companies, particularly the notion of programs that talk to other programs. They are breaking up their technologies into discrete modules that can work alongside data and applications from others.

Facebook can be credited with taking the first step to open up large parts of its service to third parties. Last year, it let their applications on its site. Now, through its upcoming Facebook Connect service, it will let other companies build applications that use its list of people and who their friends are to deliver new services.

Intro to DotNetNuke

by on Nov 07, 2008 (0) Comments

DotNetNuke – another powerful content management system to add to the existing list. With so many CMS’s around and each one of them offering you a vast set of features, you feel pampered. A few years back, building your dream website for your organization and managing its content simultaneously, seemed such a daunting task. However after Content Management Systems have come into existence, publishing dynamic content in a consistently structured and customized manner has been astonishingly simplified.

With over 500,000 registered users and 5.0 million downloads in late 2007 (as per official sources), DotNetNuke has become one of today’s largest and effective open source CMS. It has been written in Microsoft’s VB.NET for the ASP.NET (also by Microsoft) framework. With an extensible core and a set of additional customization features that include modules and skins, DotNetNuke can be used to develop, deploy and efficiently manage websites, including extranets and intranets.

Another Intro to Sitecore

by on Oct 29, 2008 (0) Comments

Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to desired areas. Sitecore is one such flexible CMS that seems to fit the above requirements.

Sitecore is based on the .NET technology. Setting up and deploying Sitecore is quite straightforward and you can get started with creating your new website rightaway. Sitecore is totally committed to the .NET framework and hence provides regular stable releases and updates thus complimenting the latest releases of .NET, Visual Studio, SQL server and Windows server.

Getting Your Site to Play Well With All Browsers

by on Oct 24, 2008 (0) Comments

A customer is visiting your e-commerce Web site. She’s decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She’s using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the “checkout” button isn’t available. Frustrated, she’s off to another site. You’ve lost the sale.

IT managers are now working feverishly to avoid this type of incident, which underscores a current fact of life for Web site designers, Web application developers and your entire IT department: Web pages can look and perform differently from one browser to another.