your link to better business solutions

Tag Archive for ‘website’ rss

Qualified Impressions Translate Into Sales

by on Sep 20, 2008 (0) Comments

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.

Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not every visitor that finds your site is going to want something from it, the idea is to set the stage for quality vs quantity and the right type of visitor who has a genuine need for your product.

Search Engine Mannerisms

by on Sep 18, 2008 (0) Comments

When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.

In light of all seriousness, following are some of the “in-house” SEO nicknames we have dubbed these occurrences around the water cooler to identify these phenomenon.

Just like wine, pages get stronger with age, so the more pages you have about a topic (aging) in your site, the better chance your sites pages have when real page rank, trust rank and website authority is achieved.

The Importance of (KPIs) Key Performance Indicators for SEO

by on Sep 16, 2008 (0) Comments

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives.

Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend beyond one-dimensional thinking and truly develop long-term strategic and pivotal advantages.

LiveBar Adds A Little Strip Of Community To Any Site

by on Sep 16, 2008 (0) Comments

LiveWorld is a publicly traded company that’s been around since 1996 and is best known for its white labeled social networks. These are online communities that LiveWorld helps clients build up around their existing brands, and they often take a good deal more time and effort to set up than communities created on top of self-service platforms like Ning or KickApps.

However, LiveWorld is making a significant foray into “out-of-the-box” communities with the release of LiveBar, a widget-like site addition that brings community features to any website using only one line of JavaScript.

You Reap What You Sow with Organic SEO

by on Sep 14, 2008 (0) Comments

Since you never know which keywords will gain traction first (at which rate, how often they will spike or fluctuate based on factors like supply / demand, seasonal trends or alternate broad match variations) you need to separate keywords that perform from keywords that do not.

It is important to look at patterns as they emerge as well as compare them with historical data mined from your websites previous traffic patterns via site analytics.

Assigning performance benchmarks for keywords is one way to determine if you are maximizing exposure through the terms your site is optimized for. However aside from observation, knowing how to create the effect is (the ranking) is equally as important.

How can a web design company gain competitive edge with Joomla

by on Sep 11, 2008 (0) Comments

A web design company needs to monitor the advancements in technology closely in order to remain competitive. A Web design company that offers only static websites is limited in its viability in today’s information driven economy.
Website design has evolved in recent years. The information publishing needs are more complex and powerful than they have ever [...]

Stop the Confusion! Use SEO Terms Correctly

by on Sep 11, 2008 (0) Comments


100% Organic - A Column From Search Engine Land We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services are more confused than ever, which is unfortunate since SEO is no longer a new industry.

A big reason for the confusion is the misuse of industry terms. This wouldn’t be so bad if it was just the general public using incorrect definitions. What makes the problem serious is that it’s primary cause is people in the SEO industry who use words incorrectly.

Here are some common reasons terms get misused and why it’s important for people to get them right:

Click to continue reading…