Regular readers of
Strictly
Business undoubtedly know that search marketing does not happen in a
vacuum. Instead, it both impacts, and is impacted by, other forms of
marketing. In fact, search has the inherent ability to both capture the
demand created by other marketing channels, as well as to drive prospects
who seek products and services online to convert offline. So why then do
BtoB marketers make it so damn hard for prospects to connect the dots
between their search marketing efforts and their other marketing
initiatives?