Touch technology is the wave of the future of computing, and not just in handheld computing. The introduction of HP and other Microsoft based tablets at the CES this month, along with the rumors of the new Apple tablet set to debut later in January represent only the latest in the touch world innovations. HP has a ...
Microsoft made some major strides in the search engine world when it introduced Bing in June of this year, but Google is still the number one search engine in the world.
As we all know, Google is committed to retaining that top billing, and they have responded to Bing and created some innovations of their own. Bottom line for both search engines is more relevant results for their users, and that means that SEO – search engine optimization -- is even more important than ever.
It’s common to feel that a website isn’t an urgent issue in a business. Sometimes the website is even an afterthought – “Oh, and we ought to have a website, too.” In today’s business world, however, a having a web presence is a primary consideration for any business of any size, and should be a top priority. Cost Effective Advertising By using good search engine optimized copy and a great graphic design, you can attract people to your site, and keep them there. If you have an informative, useful site, other sites will link to it, giving you more free advertising. You can utilize a variety of different online tools such as videos, graphics, interactive games, calculators and photo collections that will help your customers and those who happen upon your site get to know your company and your products.
This week we launched a new site ACureIsInOurReach.org, for a Non-Profit , The Life Raft Group. It's for a great cause.
Here is a little bit about the project:
"The Life Raft Group (LRG) launched this website, What does a cure mean for you? to find out exactly that…
We want to know what a cure actually means to those people who are dealing with cancer every day. Unfortunately, cancer has touched us all in some way - whether you’re just concerned about it, you or someone you love has cancer, or you have lost someone to cancer.
We also want to show the scientific world that their work REALLY means something. We want to remind them that we are here, we are counting on them and we are real people."
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? At Agency.com we have the opportunity to work with some of the world’s strongest online retail brands, all of which are as concerned as mom-and-pop retailers about how they will fare during this holiday shopping season.
In anticipation of Cyber Monday and in preparation for the few weeks of consumer frenzy that follow, here are some of the global brand marketers strategies for making sure that ecommerce environments are ready to make the most out of the smaller opportunities that this season will inevitably afford.
Holiday specials content: launch it now. Although I cringe every time I get hit before Halloween by an ad for holiday shopping, now is the time to be launching your seasonal content. It is important to get your calls to action properly indexed and ranking in search results in anticipation of the interests of potential shoppers. Look back over last year’s analytics to see the seasonal search phrases that were driving high-conversion traffic to the site and build content to target that behavior. Get ready with your “holiday gift ideas” and plan ahead for people seeking “last minute holiday gifts” or looking for “gift ideas for mom.” Get this content featured on your home page so that you can contribute maximum link popularity to these specials as quickly as you can.
A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise "cloud" rather than an in-house computer room.
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks.
A New Conversation
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.
Coby Electronics probably hasn’t had this much press in the existence of the company. At the CeBIT expo in Germany at the first of March, the value – oriented consumer electronics company picked up its share of the buzz because of a brand new smartbook as reported by Engadget. The buzz isn’t about great styling, ...