We’ve already noted how Apple – once the edgy, cool company for the outsider who was just slightly smarter than the average – is now the industry behemoth with the lion’s share of the market. But while Apple likes to promote itself as a freedom-loving, innovation above all company, that moniker applies only to the [...]
Tag Archive for ‘World’ 
Have You Got the Touch?
Touch technology is the wave of the future of computing, and not just in handheld computing. The introduction of HP and other Microsoft based tablets at the CES this month, along with the rumors of the new Apple tablet set to debut later in January represent only the latest in the touch world innovations. HP [...]
A Cure Is In Our Reach
This week we launched a new site ACureIsInOurReach.org, for a Non-Profit , The Life Raft Group. It’s for a great cause.
Here is a little bit about the project:
“The Life Raft Group (LRG) launched this website, What does a cure mean for you? to find out exactly that…
We want to know what a cure actually means to those people who are dealing with cancer every day. Unfortunately, cancer has touched us all in some way – whether you’re just concerned about it, you or someone you love has cancer, or you have lost someone to cancer.
We also want to show the scientific world that their work REALLY means something. We want to remind them that we are here, we are counting on them and we are real people.”
The Pre-Cyber Monday Shakedown: Is Your Ecommerce Strategy Optimized For The Holiday Rush?
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? At Agency.com we have the opportunity to work with some of the world’s strongest online retail brands, all of which are as concerned as mom-and-pop retailers about how they will fare during this holiday shopping season.
In anticipation of Cyber Monday and in preparation for the few weeks of consumer frenzy that follow, here are some of the global brand marketers strategies for making sure that ecommerce environments are ready to make the most out of the smaller opportunities that this season will inevitably afford.
Holiday specials content: launch it now. Although I cringe every time I get hit before Halloween by an ad for holiday shopping, now is the time to be launching your seasonal content. It is important to get your calls to action properly indexed and ranking in search results in anticipation of the interests of potential shoppers. Look back over last year’s analytics to see the seasonal search phrases that were driving high-conversion traffic to the site and build content to target that behavior. Get ready with your “holiday gift ideas” and plan ahead for people seeking “last minute holiday gifts” or looking for “gift ideas for mom.” Get this content featured on your home page so that you can contribute maximum link popularity to these specials as quickly as you can.
Cloud Computing: The Dark and Stormy Side
A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise “cloud” rather than an in-house computer room.