Posted by Akshay Sura on Nov 17, 2008
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...
Posted by Eric Enge on Nov 10, 2008
More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search.
Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a ...
Posted by By Saul Hansell on Nov 07, 2008
As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.
Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after ...
Posted by Walaika Haskins on Oct 06, 2008
Ask.com rolled out a new version of itself Monday. The revamped search engine includes a new user interface with three new technologies -- DADs (Direct Answers from Databases), DAFS (Direct Answers From Search) and AnswerFarm -- that offer users the ability to search the Web using commonly spoken language.
The enhancements to Ask.com will help the site retain existing users and attract new, said Caroline Dangson, an IDC analyst.
Natural ...
Posted by Manish Pandey on Oct 01, 2008
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...
Posted by Matt McGee on Sep 25, 2008
Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well -- or doing poorly -- when it comes to search engine visibility. Online forums and message boards are filled with questions like "Why is my competitor outranking me?", "Why doesn't my new product page bring me any search traffic?", or "How come my site hasn't been crawled in a month?"
If you live and breathe search marketing, these ...
Posted by Jason Kincaid on Sep 02, 2008
We’ve seen a few sites attempt to help turn the web green, but most of them have been little more than gimmicks. Blackle purports to conserve energy by offering a “black” version of Google, which it says uses less energy than the engine’s standard white. But Google has gone on to say that black may actually increase the amount of energy consumed by visitors (of course, this didn’t stop Google Israel from turning its site black in ...
